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Discounting hit J&J's Xarelto hard. Can a new launch turn things around?

Competition and discounting are understandably plaguing Johnson & Johnson’s older drugs. But its cardiovascular blockbuster Xarelto is also on that list. The New Jersey drugmaker reported a 14.4% dip in fourth-quarter sales for the anticoagulant, which competes against Pfizer and Bristol-Myers Squibb’s hotshot Eliquis and Boehringer Ingelheim’s Pradaxa. J&J attributed the ding to U.S. discounting in the… Read More »